Highlight
Mobile-first design
Built for homeowners researching on a phone — fast, scannable and easy to enquire from any device.
Case study · Energy
Renewables · HampshireGLR Energy.
A complete website rebuild for a growing renewables installer — sharper messaging, clearer service pages and a quote process built for serious enquiries.
Project overview
The business behind the brief.
GLR Energy is a Hampshire-based renewables installer delivering solar, battery storage and EV infrastructure to homes and businesses.
Goals
- — Convert more website traffic into qualified enquiries.
- — Reposition GLR as a serious, credible installer — not a price-led one.
- — Support local SEO performance across key service areas.
Challenges
- — Strong demand, but website wasn't converting it into enquiries.
- — Service messaging was generic and didn't qualify visitors.
- — Quote process was attracting tyre-kickers, not serious buyers.
The challenge
What needed solving.
GLR Energy were generating strong traffic in a high-intent category, but too much of it was bouncing off the website without converting. Demand for renewables was clearly there — the website wasn't doing the work to capture it.
Service pages read like a list of capabilities rather than a clear, confident pitch for why a homeowner or business should trust GLR over a national competitor.
The quote process was also too open — pulling in unqualified enquiries and creating wasted sales time.
The solution
What we delivered.
Sprout Hub rebuilt the GLR Energy website around a single principle: serious enquiries, not vanity traffic.
Messaging was sharpened across the homepage and service pages to reflect GLR's positioning as a credible, technically strong installer. Each service page now answers the questions a real buyer asks before requesting a quote.
The enquiry flow was redesigned to qualify leads up-front — capturing the right information so the sales team only speaks to people who are genuinely ready to move forward.
Project highlights
What makes this project work.
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Service clarity
Clear, confident service pages for solar, battery storage and EV — designed around the questions buyers actually have.
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Qualified enquiry flow
A quote process designed to filter for serious enquiries rather than every tyre-kicker browsing the market.
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Local SEO foundations
Structured around the locations and services GLR operates in, supporting visibility for high-intent local searches.
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Performance
Fast Core Web Vitals and lightweight assets to support both UX and Google rankings.
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Trust signals
Reviews, accreditations and project credibility placed where they influence decisions, not buried in the footer.
The outcome
Results that matter to the business.
Metrics placeholders — to be replaced with verified figures.
[Traffic Increase]
Organic traffic uplift
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[Leads Generated]
Qualified enquiries
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[Conversion Improvement]
Quote request rate
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[Performance Score]
Core Web Vitals
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Technology
The stack behind the build.
- React
- TypeScript
- Tailwind CSS
- Local SEO
- Managed hosting
Client feedback
“Client testimonial coming soon — GLR Energy continue to use the website as a core part of their lead generation strategy.”
GLR Energy
Client testimonial · placeholder
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